GAMEE’s Azuki Alley Escape Closes Season One With Over 315,000 Players and Millions of Runs Across Telegram

3 min readMar 2, 2026

Azuki Alley Escape, the Telegram-native game built by GAMEE in collaboration with Azuki, has officially reached the end of its first season, marking a major milestone for both partners and for playable IP experiences on Telegram.

Launched as a fast-paced arcade runner with deep progression and competitive mechanics, Azuki Alley Escape introduced players to a new way to engage with Azuki through gameplay, customization, and leaderboard-driven rewards. Over the course of Season One, the game evolved into a living ecosystem powered by consistent live operations.

Season One In Numbers

315,000+ unique users have interacted with the game
40,000+ DAUs at peak
27 million+ total plays
1.02 million hours spent playing
1.9 million+ boxes opened
31,000+ engaged Telegram community members
$30,000+ in Azuki digital and physical rewards were distributed
All 1555 + 888 Alley Escape Sticker packs were claimed in under 28 minutes

On a broader ecosystem level:

Ranked #1 Arcade Game on PlayToEarn Games
Reached Top 200 among all Telegram mini apps worldwide
Reached Top 50 among Telegram games globally
When excluding clickers and tap-to-earn titles, Azuki Alley Escape ranked in the Top 5 Arcade Games on Telegram globally
Compared with other major Web3 IP game initiatives (such as Pudgy Penguins, Doodles, and Cool Cats), Azuki Alley Escape led in both engagement and total gameplay volume.

Beyond the metrics, Season One demonstrated that Azuki’s brand and aesthetic can translate into interactive formats that resonate with mass Telegram audiences.

The game was organically featured and referenced across the wider Web3 ecosystem, including in communications from Animoca Brands, OpenSea, and Blockster, helping to extend awareness beyond the Telegram gaming audience.

“Seeing hundreds of thousands of players show up, compete, and create around Azuki Alley Escape has been incredibly rewarding. It reaffirms our belief that Telegram is still the place to be building and collaborating in Web3.” — Martin Zakovec, CEO of GAMEE
“What excites us most isn’t just the scale, it’s the depth of engagement. Hundreds of thousands of players didn’t just try Alley Escape, they kept coming back week after week. For us, this is what building a lasting IP looks like — creating worlds and characters that translate across formats and invite fans to participate in new ways.” — Alex Xu (Zagabond), CEO of Azuki

Community Engagement Highlights

From the earliest days of launch, Azuki Alley Escape became more than a game. Players began sharing customized characters, leaderboard climbs, tournament wins, and original fan artwork across Telegram and X. Community-created visuals, memes, and skins helped give Season One a distinct personality, rooted in player expression.

Community creativity was further showcased through a dedicated UGC contest, which received approximately 300 entries, with artwork inspired by Azuki Alley Escape.

Season One Summary

With Season One now complete, players can check draw outcomes, enjoy using Alley Escape stickers in their chats, or purchase sticker packs on secondary marketplaces.

Over $30,000 in Azuki rewards were distributed to players in the end-of-season draw. Alongside this, demand for Alley Escape collectibles was immediate: all 1,555 + 888 Alley Escape Sticker Packs were claimed in under 30 minutes, highlighting the strength of the community and appetite for memorabilia around interactive gaming experiences on Telegram.

Above all, Season One demonstrates the viability of Telegram as a channel for large-scale interactive IP experiences.

Thank you to everyone who played. Follow GAMEE and Azuki for news and to find out if there will be a Season 2.

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